Glowing, Inc., a leading software-as-a-service company, today announced that Tat Meng Chee has joined the company to lead business development in the Asia-Pacific Region.

LAS VEGAS, Nevada, Dec. 15, 2019 Glowing, Inc., a US-based software company specializing in AI-enhanced guest engagement solutions for global hospitality brands, announces the appointment of Tat Meng Chee as Director of Business Development for Asia Pacific (APAC) region. The key new role focuses on pursuing new accounts, business development and facilitating Glowing’s growing portfolio in the region.

“As Glowing continues to gain momentum, we are investing in key leadership to provide top-level strategy and execution of company business development initiatives. Tat Meng’s wealth of experience and knowledge will bring fresh impetus to Glowing’s plans in the region,” said Jasen Lew, CEO & Co-Founder at Glowing.

“Tat Meng is highly qualified and well connected to lead our initiatives in APAC. His experience in hospitality, sales and technology align perfectly with Glowing’s growth needs,” said Glowing CTO and Co-Founder, Parag Arora.

Chee has worked with major international, regional and domestic hotels throughout Asia. He started his career in the hospitality industry in 1989 working for the InterContinental Hotel in Geneva as Reception Shift Leader for two years. Chee relocated to Kuala Lumpur in 1991 and stayed for over 11 years working for luxury hotels and resorts such as Holiday Villa, Hotel Istana, Renaissance Kuala Lumpur, Pan Pacific GlenMarie and The Regent. Moving to Singapore in 2002, he took on a new challenge and transitioned to hotel technology space by joining leading hospitality information and communication technology companies–where he led successful sales initiatives and closed multi-million dollar deals–such as FCS Computer Systems, Avaya Asia Pacific, 3D Networks, Springer-Miller Systems and Duetto Research.

“Having worked with some of the world’s top hospitality brands and ICT companies, I’m thrilled to have the opportunity to lead Glowing’s initiatives in the Asia Pacific region,” said Chee. “More and more luxury hospitality brands are unlocking the full potential of transforming guest experience through digital innovations. The opportunity to improve guest engagement with Glowing Guest Engagement Cloud abounds and I can’t wait to be a part of it.”

In his new pivotal role, Chee will generate new business opportunities and lead strategic sales initiatives for Glowing in the Asia Pacific region out of his base in Singapore. He will ensure the sales approach and go-to-market activities within the region differentiate Glowing by providing consultative approach and market insight, as well as developing effective territory plan strategies to maximize revenue growth.

“We are thrilled to welcome Tat Meng into our team,” says Ribhu Chawla, Product Manager at Glowing. “With decades of successful selling to the hospitality C-Suite, he is the best choice to drive our expansion in the region.”

Chee earned a diploma in Hotel Management and Food & Beverage Management from the Les Roches International School of Hotel Management in Switzerland, one of the world’s leading hospitality schools.

About Glowing
Founded in 2016, Glowing is a leading US-based software company that specializes in AI-enhanced omni-channel guest engagement solutions. We provide some of the world’s leading hospitality brands an intelligent and unified platform to overcome the complexity of in-the-moment messaging and enhance guest experience–helping them win guest satisfaction and loyalty. Our services include training, engagement strategies, custom integrations and 24/7 technical support. For more information, visit