Customer experience specialist, Kristopher Laserna, is named new head of customer experience and success at Glowing, a leading US-based software company that specializes in AI-enhanced mobile messaging and customer engagement suite, to help deliver relevant, personalized experiences for the company’s portfolio of global luxury brands.

LAS VEGAS, Nevada, Dec. 28, 2019 — Glowing, a global leader in enterprise mobile messaging and customer engagement solutions for luxury hotels and other verticals, today announced significant expansion of its leadership team with the appointment of Kristopher Laserna as Director of Customer Experience and Success.

“Glowing excels at creating genuine connections between brands and customers that drive positive business outcomes, and our growing management team will allow us to rapidly scale our business,” says Glowing CEO and Co-Founder, Jasen Lew. “We’re thrilled to have Kristopher take on leadership role within the company and I look forward to working with him as we continue to deliver successful results for the world’s top luxury brands in hospitality and other verticals.”

Laserna will assume leadership of post-sales customer experience team and contribute to the company’s growth as leader in customer engagement messaging solution. With a background of working with multiple Fortune 500 companies, as well as recently having endeavors with start-up environments, he will be instrumental in defining Glowing’s customer success program, optimizing customer journey, drive alignment with renewals, as well as inspire brand loyalty.

“We are thrilled to welcome Kristopher to our team and he is tasked to bolster Glowing’s customer ties with high-end global brands,” enthused Ribhu Chawla, Product Manager at Glowing. “With his in-depth experience in customer engagement, we have no doubt he will bring the right energy and enthusiasm to all our successful accounts.”

Before joining Glowing, Laserna was director of customer success for SOCi, a social media and online reputation management company. He gained relevant skills and experiences from his different prior management positions at National Funding, LoanHero and Managed Solutions. Laserna also worked as post-sales specialist for Sony and AutoZone, which expanded internationally across the Americas and the Asia-Pacific region.

“It’s an exciting opportunity to join an exceptional team with market-leading customer engagement platform and build relationships with Glowing’s customers–identifying and prioritizing their needs and providing the best experiences possible,” shared Laserna, who is a proponent of customer-centric strategy in delivering positive customer engagement. “My job is to look at customer experience as a whole, create continuous feedback loops to address Glowing’s customer needs, and help them maximize the benefits of Glowing Customer Engagement Cloud to improving their operational efficiencies and create more meaningful connections.”

An emerging leader in next generation technology that powers digital engagement, Glowing understands that having a customer-first culture is mission-critical to every company’s growth. With more and more brands embracing digital transformation, demand for enterprise-class omni-channel messaging platform has never been greater.

About Glowing, Inc. Glowing is a global software company that specializes in AI-enhanced omni-channel customer engagement solutions. It provides some of the world’s leading brands in hospitality and other verticals an intelligent and omni-channel platform to overcome the complexity of in-the-moment messaging – helping them win the coveted customer satisfaction, top reviews and loyalty. Our services include onsite training, engagement strategies, custom integrations and world-class 24/7 support. For more information, visit